The November 16, 2010, meeting was another high point for SMCPDX.
First, Bryan Rhoads (@BryanRhoads) took us through Intel’s social media policy training. Of course, he removed the Intel confidential portions and he didn’t require that we complete the online test, but we saw the entire training course. Bryan explained the thinking behind each area and many of the specific instances that apply to those areas.
Most of the training centered on ethics, an example being, “Be judicious! Everything on the Internet is public. If it gives you pause, take a pause.” The Intel code of conduct is paramount for being involved in social media and transparency seems to be the rule. This includes a reminder to “blog as you, do not ghost blog,” which was a typical corporate response to blogging and other social media activity in the early days of the medium.
Our second speaker was Kalei Taylor, a deputy city attorney with the City of Portland. Kalei started out by explaining that “government suffers from a lack of humor.” Then she backed that up with a presentation that described the issues she has dealt with in an 18-month odyssey to build a social media policy for the City of Portland–a quest that remains unfinished!
Kalei answered many questions on the slow speed government moves at addressing social media and mentioned that government has a cultural resistance to change. Then she backed up that resistance to change with a look at the special legal issues government faces in dealing with employees, the public, and protecting private information. She likened the contrast in public versus legal perspectives as the public seeing a bed of roses and legal viewing a giant face plant.
You can see what specific comments inspired questions, shocked attendees, and made for a lively discussion on social media policy by searching #smcpdx for November 16 dates.