Join Us At The Next #PDXchat on 9/12: Well-Told Stories At The Speed of Digital

Share

smcedelmanSocial Media Club of Portland is proud to announce a new installment in the #PDXchat series, hosted and sponsored by Edelman Portland.  

#PDXchat is FREE to attend and it fills up quickly, so RSVP here as soon as possible to secure your spot for the Sept. 12 event at 06:00 p.m.

The following topics will be covered: 
-Recent trends that shape how your customers find and interact with your brand.
-What strategies and processes can help you produce the right content, at the right time and in the right place.
-Examples, examples and more examples.

Speakers from Edelman Portland’s Digital team:
Rian Merrill
Hannah Kang
Jordan Curtis
Annelise Schoups

Quick recap:

Who: Social Media Club of Portland, Edelman Portland’s Digital team and you!

What: A free-to-attend presentation on real-time social media, followed by a brief Q&A session and networking. Light hors’ d’oeuvres and beverages will be served.

When: Sept. 12, doors open at 6:00 p.m. Program will end at 8:00 p.m.

Where: 520 SW Yamhill, 8th floor, Portland, Oregon 97204

How: RSVP here 

Remember, spots fill up fast for this free event, so RSVP here as soon as possible to guarantee your seat at the Sept. 12 event.

See you there!

Share

Going Gaga: Marketing Maven Jackie Huba Comes To PDX on July 16th

Share

jackieSMC PDX & AMA PDX is proud to present a great evening of networking and learning on July 16th, at the Ecotrust Building on the National Capital Center Outdoor Terrace, in the Pearl District

(REGISTER HERE)

Special thanks to our sponsor Digital Collective for helping make this event possible!

Networking commences at 6PM (with Hot Lips pizza to snack on, and a cash bar), and the program will start at 6:30

Our special guest will be marketing expert Jackie Huba, who will unpack the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her newest book, “Monster Loyalty: How Lady Gaga Turn Followers into Fanatics”.

Monster-Loyalty-3D-cover-115x130(The book is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!)

The 7 strategies include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build  “monster loyalty” in your own customer base

The cost for the event is $30 – just click the “member” box on the registration page.

Join us on July 16th at 6PM for a great evening with Jackie Huba – REGISTER NOW – USE “MEMBER” RATE

Share

The SoMe Awards Recognize Rick Turoczy As The Most Influential Blogger For 2013

Share

MostInfluentialBloggerAward-e1367348133763To commemorate our 5th Annual SoMe Awards on May 16th, 2013 (come join us – buy tickets HERE), we have created a series of special awards to recognize true pioneers in social media. Each year, we will award one person with the Most Influential Blogger Award. This award honors the best bloggers in the business. The advent of easy online publication of content has given voice to hundreds of thousands of writers, dreamers, tech-geeks and digital media enthusiasts.

In a landscape filled with mediocrity, we strive to honor the most influential and thoughtful bloggers in the digital technology space.The blogger demonstrates an in-depth knowledge of their writing craft and digital media, while providing influential thought-leadership and advocacy.

This year we are honored to recognize Portland local, Rick Turoczy. Founder of Silicon Florist, Rick started the blog as a side project to help provide a repository for interesting technology startup news. Siliconflorist.com has become widely known as THE GO-TO source for innovative, digital start-up news.
RickTuroczy
Rick Turoczy has been working in high-tech marketing communications jobs in the Portland area for the past 16 years.Feel free to follow Rick Turoczy on Twitter (https://twitter.com/turoczy) or Friendfeed, befriend him on Facebook or see life through his lens on Flickr.

And, come congratulate him in person at the SoMe awards on May 16th – tickets are $20, and you can sign up HERE.

Share

Join Us on March 12th as Ekaterina Walter Tells Us How To “Think Like Zuck”

Share

On March 12th, at the Benson Hotel in downtown Portland, the Social Media Club of Portland and the IABC will jointly host a luncheon featuring guest speaker Ekaterina Walter, author of the best-selling “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”.

She will be talking to us about basic principles of success, and the “Think Like Zuck” mentality. Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies— this talk will give you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

Ekaterina is a social media innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Fast Company, Huffington Post, and other leading-edge print and online publications..  She has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

 

Here are the details of the luncheon:

WHAT:    “Think Like Zuck”Think Like Zuck by Ekaterina Walter
WHEN:    Tuesday, March 12, 2013, 11:30 to 1:00
WHERE:   Benson Hotel, 309 SW Broadway, Portland

COST: $35 (includes full seated three course lunch)

 

Register now (click here)!

 

 

 

 

Important Note: We encourage you to register ahead of time to reserve your spot. If you choose to join us for the event and you have not registered, we accept personal checks and cash (exact amount, please) at the door. We cannot process credit cards at the door. Thanks.

Share

5th Annual Social Media Awards – Now Accepting Nominations!

Share

The Social Media Awards are back in 2013 and better than ever! With updated categories and a new submission process, this is sure to be our best year yet!

The Social Media (SoMe) Awards is an annual awards show, co-presented by the Social Media Club of Portland, Innotech and TMMpdx, recognizing the best and brightest in digital marketing from across the country. These marketing awards are given to agencies, in-house marketing teams and freelancers for their creative and innovative uses of social media.

Each year, the SoMe Awards bring together hundreds of leading industry experts and is an excellent opportunity to showcase your achievements in social media. Winning a SoMe award is prestigious and a real source of pride in our industry. Make sure your hard work gets the recognition it deserves. Submit your nomination today! All work must be submitted by March 15, 2013 to be considered.

We will honor the SoMe Award winners in a celebration on May 16th in downtown Portland.  Buy tickets HERE.

Here’s a sneak peek at a few of the 2013 SoMe Award Categories for 2013:

Breaking Social: Most innovative or unique use of a social tool, platform or application.
Go Local: Best use of social media by a local business to develop a committed local following.
Lemons to Lemonade: Best use of social media to respond, inform and manage a crisis. Did you turn lemons into lemonade?
ET Phone Home: Best social utilization within a mobile centric campaign or application.

We have several surprises up our sleeves for 2013, so stay tuned to this site, and the SMC PDX and SoMe social media accounts as we count down to the 5th Annual Social Media Awards!  Be sure to get your tickets!

Connect with us to get the updates!
@SoMeAwards, #SoMeAwards

@socialmediapdx
Facebook/SoMeAwards
Google+/SoMeAwards
www.SoMeAwards.com
SoMeAwards@gmail.com

Share