The Next #PDXchat: Thinking Outside the Bank – Using Digital to Take on a Trillion Dollar Industry


simpleHi all!   Our #PDXchat series has been a smashing success, with our last two events selling out.  The lineup of stellar guests and topics continue with our next chat on tap for November 13, at the Mercy Corps Aceh Event Center downtown.

 “Thinking outside the bank: Using digital to take on a trillion dollar industry”

Presented by SMC PDX and Simple

When: November 13, 2013


Where: Mercy Corps Event Center

45 SW Ankeny St, Portland, OR

Refreshments and light snacks served

90 seats available

Cost: FREE  (Click HERE to sign up)

 Join us for a fascinating case study of how Simple, a Portland-based startup, is taking on the trillion dollar banking industry in a very untraditional way – digitally, without ANY physical locations.

Presenting for Simple will be:

Rachel Giuliani, Community Manager (@Simplify)

Scott Edwards, Marketing Manager  (@scottedwards)

Moderator:  Terry St. Marie (@starbucker), President of SMC PDX

Questions We’ll Address:

  1.    Background- What is Simple?
  2.    What does a “digital institution” look and feel like, using the example of a bank?
  3.    How can social media work as a digital disruptor?
  4.   While it’s still all about relationships and expectations, is the customer still always right in this new digital world? 
  5.   How can this case study benefit YOU?

After the presentation, Terry will ask some follow-up questions, and then he’ll engage the audience for a wrap-up Q & A with Rachel & Scott.

Come for this free event and learn how to apply these innovative practices in your own business, agency or consultancy.

Click HERE to Register

And yes, there will be time for some great networking too!

See you there on November 13th!


Crafting Your Message In a Digital World: The Next #PDXchat on October 23rd


Hi all!

SMC PDX and KGW are pleased to present the next #PDXchat, at KGW studios in downtown Portland

“Crafting your Message in a Digital World”


The Date: Wednesday October 23rd

Studio doors open at 6pm. Program begins at 6:30

There are 90 available seats, and light refreshments will be served.

Like all of our #pdxchats, it’s FREE!  (One ticket per registrant, please)

(Here’s a link to registration)

Better hurry though, because our last #pdxchat sold out quickly.



1501 SW Jefferson

Portland, OR 97201

Join us for an unique opportunity to speak face to face with newsroom managers and on-air personalities across the three most dominant traditional media platforms: TV, print, and radio.


Our great friend, news anchor and emcee of the SoMe Awards,Stephanie Stricklen from KGW TV is the evening’s panel moderator (@StephStricklen)



Our panel will feature:

Frank Mungeam (@Frankwords) , KGW Director of Digital Media.

Rebecca Marshall (@KXLnews),  KXL 101FM News Director and AM drive news anchor

Alexandra Manzano (@alimanzano)  Social Media Editor at the Oregonian.

Here are the takeaways that will come from the discussion:

  • How do you get your message, story pitch, or idea in front of a news organization? 
  • What are the news cycles for the various mediums? They’re vastly different in the age of social media. 
  • When is it best to pitch an idea?  Through what channel: social, email, phone?
  • What should a pitch look like?  What are the biggest mistakes to avoid?

This panel will outline best business practices that anyone can use,  plus,  we will reserve time for your questions.

Bring business cards, your smartphone, or tablet and make media connections to add to your rolodex; digital or otherwise.

Sign up HERE, and do it as soon as you can – seats will fill up quickly!

See you there!


Join Us At The Next #PDXchat on 9/12: Well-Told Stories At The Speed of Digital


smcedelmanSocial Media Club of Portland is proud to announce a new installment in the #PDXchat series, hosted and sponsored by Edelman Portland.  

#PDXchat is FREE to attend and it fills up quickly, so RSVP here as soon as possible to secure your spot for the Sept. 12 event at 06:00 p.m.

The following topics will be covered: 
-Recent trends that shape how your customers find and interact with your brand.
-What strategies and processes can help you produce the right content, at the right time and in the right place.
-Examples, examples and more examples.

Speakers from Edelman Portland’s Digital team:
Rian Merrill
Hannah Kang
Jordan Curtis
Annelise Schoups

Quick recap:

Who: Social Media Club of Portland, Edelman Portland’s Digital team and you!

What: A free-to-attend presentation on real-time social media, followed by a brief Q&A session and networking. Light hors’ d’oeuvres and beverages will be served.

When: Sept. 12, doors open at 6:00 p.m. Program will end at 8:00 p.m.

Where: 520 SW Yamhill, 8th floor, Portland, Oregon 97204

How: RSVP here 

Remember, spots fill up fast for this free event, so RSVP here as soon as possible to guarantee your seat at the Sept. 12 event.

See you there!


Going Gaga: Marketing Maven Jackie Huba Comes To PDX on July 16th


jackieSMC PDX & AMA PDX is proud to present a great evening of networking and learning on July 16th, at the Ecotrust Building on the National Capital Center Outdoor Terrace, in the Pearl District


Special thanks to our sponsor Digital Collective for helping make this event possible!

Networking commences at 6PM (with Hot Lips pizza to snack on, and a cash bar), and the program will start at 6:30

Our special guest will be marketing expert Jackie Huba, who will unpack the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her newest book, “Monster Loyalty: How Lady Gaga Turn Followers into Fanatics”.

Monster-Loyalty-3D-cover-115x130(The book is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!)

The 7 strategies include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build  “monster loyalty” in your own customer base

The cost for the event is $30 – just click the “member” box on the registration page.

Join us on July 16th at 6PM for a great evening with Jackie Huba – REGISTER NOW – USE “MEMBER” RATE


The SoMe Awards Recognize Rick Turoczy As The Most Influential Blogger For 2013


MostInfluentialBloggerAward-e1367348133763To commemorate our 5th Annual SoMe Awards on May 16th, 2013 (come join us – buy tickets HERE), we have created a series of special awards to recognize true pioneers in social media. Each year, we will award one person with the Most Influential Blogger Award. This award honors the best bloggers in the business. The advent of easy online publication of content has given voice to hundreds of thousands of writers, dreamers, tech-geeks and digital media enthusiasts.

In a landscape filled with mediocrity, we strive to honor the most influential and thoughtful bloggers in the digital technology space.The blogger demonstrates an in-depth knowledge of their writing craft and digital media, while providing influential thought-leadership and advocacy.

This year we are honored to recognize Portland local, Rick Turoczy. Founder of Silicon Florist, Rick started the blog as a side project to help provide a repository for interesting technology startup news. has become widely known as THE GO-TO source for innovative, digital start-up news.
Rick Turoczy has been working in high-tech marketing communications jobs in the Portland area for the past 16 years.Feel free to follow Rick Turoczy on Twitter ( or Friendfeed, befriend him on Facebook or see life through his lens on Flickr.

And, come congratulate him in person at the SoMe awards on May 16th – tickets are $20, and you can sign up HERE.