Awesomeness ahead: Jason Falls’ Explore Portland


Guest Post by Jeff Bunch

Are you ready for Awesomeness? Then get signed up for Jason Falls’ Explore Portland event Nov. 15-16.



 The nationwide tour is making a victory lap around the United States and will be touching down in the Rose City in less than 10 days. Falls is bringing an all-star cast to town with him in what will be a top-tier digital marketing event.

Where else, in one sitting, can you feast on a full serving of best practices delivered by some of social media’s top national luminaries?

As Jason asked in a recent blog post, “What’s in it for you? How about Unmarketing himself Scott StrattenJay Baer? Edison Research’s Tom Webster? SME Digital’s Nichole KellySmart Business Social Businessauthor Michael Brito? His Edelman Digital colleague and mobile marketing expert Tim HaydenTamsen Webster from allen+gerritsen?”

I asked Falls about his vision behind the Explore tour and what the tour has been delivering for conference attendees.

“We decided to take Explore on the road in 2012 for two primary reasons,” said Falls. “First, we felt like there were a number of great cities that were underserved by what I would call ‘national social media events’ and it was relatively easy for me to tap into my network of friends to find 10-15 national type speakers to do these events with me. Instead of one guy or gal coming in for one night, we thought we could put together a 2-3 day event that would really give a local or regional audience some good ideas to help their business.”

Falls also said he saw an opportunity in the events space to hold a different type of conference, one with a unique point of view.

“Most social and digital marketing conferences are either so 101 and basic that marketing decision-makers are bored at them or they’re nothing but sales pitches for their sponsors,” said Falls. “We have a hard and fast rule – If we put you on stage, you’re there to deliver value. If you pitch your product or service, we don’t put you on stage. And we don’t put very many of our sponsors on stage in the first place. I personally curate the speakers and content to make sure we’re delivering optimal value. ”

Having attended conferences where Jason presented, I’ve found his knowledge and entertaining delivery are reason enough to justify attending an event such as Explore Portland. However, you won’t see so many national thought leaders at one venue this side of South by Southwest. When you put it all together, “awesomeness” is clearly ahead.

Every stop on the tour has drawn capacity crowds, so see the full schedule and get your tickets on the event website. The Social Media Club of Portland, which is hosting a kickoff event the night before the conference, is offering a $200 discount off the full price. Just enter the code:  SMCPDXVIP when you purchase your two-day pass to Explore Portland! If you get a ticket to the Explore Portland conference, you’ll get in free to the Nov. 14 kickoff event.




Join Us on November 14th As We Welcome Jason Falls’ Explore Conference to Portland


Ready for a night of Awesomeness, Portland?

Then join us on Wednesday, Nov. 14 at Urban Studio in the Pearl District for “No B.S.” social media consultant Jason Falls and a panel of speakers from his Explore Portland event.

We’ll help Jason kick off his two-day conference in style. Join us for some beverages, appetizers, and a lively interactive discussion about the state of social media with no “B.S.”.

Jason is one of the leading voices in social media and is pretty pumped to be in Portland for this event. Here is his blog post about the “Awesomeness” that will be Explore Portland.

What is Explore Portland, being held Nov. 15-16 in Portland? Well, it’s the last stop on an all-star road show that has been touring the U.S. The two-day extravaganza will feature a veritable Who’s Who of social media, including Unmarketing’s Scott Stratten and Jay Baer.
Explore Portland - Social Media Marketing Event

Our schedule for the Kickoff event on November 14th:

5:30-6:30: Social hour
6:30-7:30: Panel Discussion
7:30-8:00: More socializing

What are you waiting for? All this for just $10, $15 the day of the event. Get on over to Eventbrite and buy your tickets!

Sign up for the November 14th Kickoff Event Here:

Please also support our event sponsors:


MetroMile, a new kind of car insurance that will reward people who drive less — launching soon in Portland!
Janrain, who empowers businesses to connect with their customers in meaningful ways




SDL offers customer experience management to enable global businesses to engage with their customers


Join Us on October 23rd For the Next #PDXchat on Social Media


Social Media Club of Portland is proud to present the 2nd in a series of open forum “#PDXchats“.  Free to attend, SMCPDX invites the Portland community at large to join our informal sessions, focused around a singular discussion : social media!

eroi portlandThis #PDXchat is hosted and sponsored by eROI, with the topic:

“How to Use Social Media To Optimize Your Brand, and Create Loyal Ambassadors”

The speakers are Matt Popkes and Tyler Holmes of eROI, and they will talk about:

  • The importance of optimizing strategies and tactics through social analytics
  • Making Social Media actually strategic, by asking “why” at every turn
  • A specific case study (at eROI) that highlights how social media can create internal brand ambassadors 
Beverages and snacks will be served, so join us on October 23rd as we once again #PDXchat about Social Media at eROI!

Remember, #PDXchat events are FREE, so hurry and sign up now – space is limited:


Join us for the inaugural SOBCon Northwest Kickoff Party!

Grochau Cellars

John Grochau, namesake of Grochau Cellars

The fall season welcomes the first-ever SOBCon Northwest conference to Portland, Oregon. So, to roll out the SoMe welcome wagon, Portland’s chapter of the Social Media Club is joining SOBCon to host a conference kick-off celebration. At 6:00 PM on the evening September 15th, 2011, the kickoff will be hosted at  Grochau Cellars, where visitors who “Experience Winemaking Without The Drive” will gather for wine, food and fun! For $10 admission (which is just about the price of a single glass of an awesome vino!), or $20 at the door, you can rub elbows with many of the speakers, conference organizers, the Club’s Board and other special guests. You may even hear a few words from some of the speakers while you tour the urban winery and hear the wine makers story. Light nosh’s will be provided and there’s no doubt that countless dinner plans will materialize amongst the attendees, so you won’t want to miss this event!

Finding Grochau


September 15, 2011 at 6:00 PM | $10 Online, $20 @Door | Limit: 100

Grochau Cellars

2621 NW 30th Ave

Portland, OR 97210


Register for SOBCon NW kickoff party hosted by Social Media Club Portland in Portland, OR  on Eventbrite


UPDATE: We want to thank GoToMeeting by Citrix,  as well as Emma for helping us bring the awesome Koi Fusion to the event!

Thanks to Emma - SOBCon Kickoff

SOBCon Northwest, sibling of the wildly popular and “life changing” event, is being held at Portland’s Ambridge Event Center, on NE MLK Jr. Boulevard, happening on September 16th and 17th of 2011. What’s more, rumor has it that attendees to the kickoff who have missed the early-bird registration may be eligible for a super-sweet offer from the conference organizers, available only to attendees of the kick-off.

SOBCon bills itself as “The Conference Where the Virtual Meets the Concrete”…

“…the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.”



SOBCon focuses on strategies and tactics for merging your online and offline worlds into successful businesses. The conference founders, Liz Strauss and Terry Starbucker, created the conferences to help “…connect businesses to the planet and the people who live on it”, where business models that work for profit AND for social good are the main topics of discussion. SOBCon NW will feature the same “Models & Masterminds” format originated by the Chicago SOBCon, with 6 models and masterminds work sessions, 4 interviews, 4 special presentations, and a 1/2-day non-profit “give back” event.



Grochau Cellars logoEstablished in 2002, Grochau Cellars sees itself firmly anchored to our Oregon homeland, where they approach each vintage with the same goals: Create complex, genuine wines true to their origins and to the distinct flavors of Oregon. GC is the project and passion of John Grochau, and his wife Kerri. John was fortunate enough to learn the trade from some of the Willamette Valley’s finest winemakers at Erath and Brick House Winery.

Stay tuned, because Liz and Terry will also host a special evening social event on Friday, September 16th. There’s no doubt that attending the event will whet your appetite for more!


Judging for 3rd Annual SoMe Awards Underway



Submissions for the 3rd Annual SoMe Awards are complete and in the judges hands…

If you have not yet registered for the Awards ceremony at the Fez, please take a moment to do so. There is a healthy discount if you register for both Innotech’s eMarketing Summit and the SoMe Awards – only $89 for both. To get that discount, you have to be signed up for Social Media Club PDX’s newsletter though (yes, coercion). You can sign up for that here.

We’re expecting over 250 folks to be at the 3rd Annual SoMe Awards this year. Be sure to join us as the actor Daniel Baldwin will be our emcee!

Volunteers – we are looking for volunteers for the Awards ceremony. Volunteers get in free. Email Jeffrey Kingman for more information at [email protected].