How They Did It: Digital Strategist for Old Spice Gives a Behind the Scenes Look at Getting Ideas Through the Gauntlet

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Dean McBeth talks pitching wild creative to conservative clients

Dean McBeth comes to Social Media Club Portland on July 20. Dean (@evilspinmeister), the Sr. Digital Strategist on Old Spice’s incredibly successful ‘Responses’ campaign, will give you insight on how to sell your wild ideas to your otherwise conservative clients. Hint: Stop talking about Social ROI.

Only 125 tickets are available for this event, so buy yours now! Tickets are $10 online at Eventbrite or $20 at the door.

DETAILS
Date: July 20, 2011
Time: 6:00 PM

Ticket Price: $10 Online, $20 at the door
Ticket limit: 125

Location:
Ecotrust Building Rooftop Courtyard
721 NW 9th
Portland, OR 97209

To Find The Rooftop Courtyard:
Enter the building (on either side)
Climb the stairs to the Eco-Trust office
Take the elevator (or more stairs) to the 3rd (top) floor

This event sponsored by SOBCon Northwest, coming to Portland September 16-18, 2011. Follow @SOBCon for more details.

Updated 6/21/2011
Updated 7/6/2011

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Tac Anderson Covers Scaling The Social Media Strategist

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Social Media Club Portland kicks off the 2011 WebVisions by welcoming Tac Anderson, VP of Digital Consulting at Waggener Edstrom, to Webtrends on Monday, May 23. Tac (@tacanderson)was named one of iMedia’s 2010 top 25 Internet Marketing Leaders and Innovators, has  regular speaking engagements, and blogs at http://www.newcommbiz.com.

Lions, tigers, and bears; Facebook, Twitter, and YouTube. Working with social media can sometimes feel like a walk in a dark forest. The geometric progression of social media, both in use and in variety, has strategists scrambling up a never-ending ramp trying to keep from falling behind the curve.

Tac’s timely presentation is on Scaling the Social Media Strategist: Knowledge workers are being drowned in information and it’s only going to get worse. Not only are you expected to manage the tidal wave of email, you know have to manage Twitter, Facebook, YouTube and a dozen other social profiles for you and your company. Learn some helpful tips, tricks and strategies for not only taming but the information fire hose but how to beat it into submission and make it work for you.

Make sure to attend this Social Media Club Portland meeting. Who knows, it could provide the roadmap to your work/life balance.

Let us know you’re coming!

Location: Webtrends (@webtrends)
Date: May 23
Time: 6:00 PM
Cost: $0
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WebVisions: Special Workshop Deal for Social Media Club Members

Social Media Club is offering its members special prices for WebVisions 2011, a nationally recognized event that explores the future of web design, technology, user experience and business strategy. This year’s all-star lineup of speakers includes author Douglas Rushkoff, design strategist David Armano, noted TED speaker Blaise Aguera y Arcas, mobile visionary Rachel Hinman, user experience superstar Jared Spool, Kelly Goto of GotoMedia, and more!

Register today

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Portland State’s 3rd Annual Digital Marketing Conference

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Early bird registration for association members extended to November 19

Portland State’s 2010 Digital Marketing Conference is on Monday, December 13.  This year’s conference feature 3 tracks, 30+ speakers including 2 keynotes, Boston media maven C.C. Chapman, and futurist Brian David Johnson of Intel, a digital marketing boot camp, and an Ignite DMC.

Last year’s conference was very successful, so this year’s conference has expanded to the renovated Lincoln Hall 450+ auditorium and suites. Hear presentations on hyper-local to international business in Track 1 ranging from the local grocers’ use of social media to music, the arts and interactive media.  Interact with PSU Digital Marketing Strategies certificate instructors in the Track 2 boot camp. 

Submit your story for the Track 3 Ignite DMC and PSU will choose the most compelling stories to engage audiences in a theatre-in-the-round. Interact with content, speakers, and industry professionals at the backstage lunch, Powell’s Books photo-lab, and evening wrap party.

Register by November 19 to get the $165 conference fee, which is 15% off the early bird special, and add the Backstage VIP lunch for $25.  Use “SMCdmc10” promotional code to receive the discounted conference fee.  The event is sure to rock the house.  Don’t miss it.

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Bryan Rhoads & Kalei Taylor Rock The SoMe Policy Discussion

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The November 16, 2010, meeting was another high point for SMCPDX.

First, Bryan Rhoads (@BryanRhoads) took us through Intel’s social media policy training. Of course, he removed the Intel confidential portions and he didn’t require that we complete the online test, but we saw the entire training course. Bryan explained the thinking behind each area and many of the specific instances that apply to those areas.

Most of the training centered on ethics, an example being, “Be judicious! Everything on the Internet is public. If it gives you pause, take a pause.” The Intel code of conduct is paramount for being involved in social media and transparency seems to be the rule. This includes a reminder to “blog as you, do not ghost blog,” which was a typical corporate response to blogging and other social media activity in the early days of the medium.

Our second speaker was Kalei Taylor, a deputy city attorney with the City of Portland. Kalei started out by explaining that “government suffers from a lack of humor.” Then she backed that up with a presentation that described the issues she has dealt with in an 18-month odyssey to build a social media policy for the City of Portland–a quest that remains unfinished!

Kalei answered many questions on the slow speed government moves at addressing social media and mentioned that government has a cultural resistance to change. Then she backed up that resistance to change with a look at the special legal issues government faces in dealing with employees, the public, and protecting private information. She likened the contrast in public versus legal perspectives as the public seeing a bed of roses and legal viewing a giant face plant.

You can see what specific comments inspired questions, shocked attendees, and made for a lively discussion on social media policy by searching #smcpdx for November 16 dates.

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Bryan Rhoads of Intel Explains & Trains Social Media Policy

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Join us on November 16th, where Digital Strategist Bryan Rhoads from Intel will provide a special training on Intel’s Social Media Policy. You’ll learn about Intel’s guidelines and policies for using social media, as well as how Intel developed a global social media training program for all employees, contractors, and agency partners.

As part of the presentation, Bryan will provide a mock training of what actual teams and employees must do to become Intel Social Media Practitioners (SMPs). The result will be a better understanding of how social media policies are developed and implemented into a business so that the business can effectively use social media in the workplace and with interacting with clients.

Kalei Taylor, Deputy City Attorney with the City of Portland, will do a brief presentation about her work developing Portland’s social media policy. She’ll share insights that may be unique to public entities, which have even more constraints and requirements than private or public companies.

Let us know you are coming at http://on.fb.me/cpgSf0

Date: November 16

Time: 6-8:30

Location: Webtrends, 851 SW 6th Ave, Suite 1600, Portland, OR

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