Three Tools That Make It Easy to Monitor Social Media.
Panel Discussion, February 23 at 6:00 p.m.

Three Tools To Monitor & Measure Social Media: PositivePress, Scout Labs and Radian6

Posted: February 10th, 2010 | Author: Mike Mathews | Filed under: SMC Events | 3 Comments »

Join us February 23, when Margaret Francis, Chase Reeves, and Justin Kistner present three different tools that bring robust search and reporting to your social media program.

Aaron Gray moderates the program, guiding us through his user perspective on measuring and monitoring social media. This will be a fast-paced hour and 20 minutes, definitely a “don’t-miss” opportunity to understand the differences and comparisons in these tools.

Meeting Details
Date: February 23
Time: Networking at 6:00 p.m., Panel at 6:30 p.m.
Location: Webtrends
851 SW 6th Ave
Suite 1600
Portland, OR 97204
877-932-8736
No Cost – Register through Upcoming

Aaron Gray moderates our panel as each panel members covers a specific tool: Margaret Francis presents the latest on Scout Labs; Chase Reeves presents the latest on Iterasi PositivePress; and Justin Kistner presents the latest on Webtrends and Radian 6.

A Q&A session follows the three speakers, so get your questions in early in our comments section below.

PANEL BIOS
Aaron Gray, Principal and Owner of Greater Returns, helps companies use web measurement and optimization tools and processes to drive measurable improvements in marketing and business performance.  A veteran in the space, Aaron has held key roles at multiple analytics software companies, including Coremetrics and Webtrends, driving measurement and optimization efforts for organizations like AT&T, Bank of America, Alltel, Mastercard, Fujitsu, HSBC, Logitech, Orbitz, American Eagle Outfitters, ThomsonReuters, Internet Broadcasting, Kmart, SkyMall, and more.

In 2000, Aaron founded Tweak Interactive, an interactive strategy and design business focused on great customer experiences.  At Tweak, Aaron developed and tested site strategies and interaction models for both emerging and established brands.  It was at Tweak where Aaron first discovered the power of data to drive site design optimizations, leading to better business performance of the site. Aaron has a Bachelor of Arts degree in Psychology from The Evergreen State College in Olympia, Washington.

Margaret Francis is VP Product at Scout Labs, leading development of the social media insight & collaboration platform. As former Director of Strategy at Razorfish, Ms. Francis developed marketing and technology strategies for Fortune 500 companies and led cross-functional teams to deliver cutting edge web sites and digital marketing programs.  Her clients have included major brands such as Visa, Nike, JC Penney, Apple, Palm and BP. She is a graduate of Yale University and SFAI.

Chase Reeves is the director of marketing at Iterasi, Inc., a provider of web page and web presence archiving products. Chase has been working online for six years and has experience in product management, web strategy, reputation management, web design and development, and email marketing. He currently lives in Portland, OR with his wife Mellisa and son Aiden.

Justin Kistner has developed social media marketing programs for companies like HP, Intel, and Jive Software. Currently he is the Sr. Manager of Social Media Marketing at Webtrends. In his spare time, Justin has served on the Board of Directors for Artists for the Arts and Legion of Tech. He is also the founder of Beer & Blog.


Network With Portland Creative Conference, Friday at 5, September 11

Posted: September 3rd, 2009 | Author: Mike Mathews | Filed under: SMC Events | Tags: , , , , | No Comments »

Get the jump on the Portland Creative Conference by attending the pre-conference networking mixer at 5:00 p.m. on Friday, September 11.

This year’s Portland Creative Conference promises to be a wild mix of old and new media. Dan Wieden, Bill Oakley, Jen Jako, Emek, and Larry Brooks will electrify the electic collection of creative minds at the conference. Not to discount the improv session, a panel, a reception, and a special creativity session lead by Jerry Ketel.

Join us on the patio at Nel Centro, 1408 SW Sixth Avenue, downtown Portland. No registration necessary.

This is your chance to start your creative juices flowing early so you can make the best of every second during Saturday’s conference.

Speaking of Saturday’s Portland Creative Conference, get your ticket for only $75 by using our special DISCOUNT CODE “SMC” when you register at www.cre8con.com.

1408 SW Sixth Avenue1408 SW Sixth Avenue

Get 25% off full price for the Portland Creative Conference

Posted: September 3rd, 2009 | Author: Mike Mathews | Filed under: SMC Events | Tags: , , , , | No Comments »

2009 Portland Creative Conference

Saturday, September 12th, only $99
(use DISCOUNT CODE “SMC” to save 25%)

Looking Back, Leaping Forward

The past is not irrelevant just because we’re all moving forward. When advertising legends like confirmed presenter Dan Wieden swap insights with an eclectic audience of Creative Industries professionals–from artists to social media pioneers–it sparks a fusion that closes the gap between old and new media.

Attend the Portland Creative Conference on Saturday, September 12th and be inspired by an exclusive exchange of ideas and an electrifying ride inside the heads of such luminaries as presenters*:

* Dan Wieden, legendary advertising guru and co-founder of Wieden + Kennedy

* Bill Oakley, creative genius, writer and producer known for his work on TV’s popular, The Simpsons

* Jen Jako, Designer Extraordinaire, Director/ Producer for MTV aired broadcast documentary, cover of Newsweek

* Emek, “The Thinking Man’s Poster Artist”

* Larry Brooks, writer and former Texas Rangers pitcher

* On Your Feet, the improv group in a return engagement by popular demand

* Rick Emerson, conference emcee and KUFO morning show personality

…all for the regular price of just $99, and even less with your membership discount (use DISCOUNT CODE “SMC”).

In addition to several keynote presenters, there will be an improv session, a panel, a reception, a special creativity presentation by Jerry Ketel President of the Portland Ad Federation -  and other networking opportunities.

Last year over 450 people registered to attend this event.

Registration starts at just $99 and Social Media Club PDX members receive 25% off by using Discount Code “SMC”.

For complete details and to register, visit: http://www.cre8con.com

Proceeds go to support K-12 arts education programs in Oregon.

A Special Thank You to our Sponsors:
@Large Films
MERC & PCPA
52 LTD
IIDA
AIGA
OMPA

OVERVIEW:
Portland Creative Conference 2009
Newmark Theater, PCPA
Saturday, September 12, 2009
9:15am Check-in and networking
10:00am – 5:00pm Main program
5:00 – 7:00pm Wrap Party
8:00 – ? After-party
http://www.cre8con.com
info@cre8con.com
503.740.2404

•Times & speakers subject to change – that’s show business

PS: Want to warm up for the conference? Meet us Friday at 5:00 p.m. at Nel Centro for a mixer with Portland Creative Conference attendees and speakers.


Social Grazing On The Rooftop

Posted: August 19th, 2009 | Author: Mike Mathews | Filed under: SMC Events | Tags: , , , | No Comments »

Portland’s agency and media community gathered on the rooftop of Hotel deLuxe last evening for a music-filled and drink-swilled networking party.

Sunset Shines on Social Media Mix

Sunset Shines on Social Media Mix (photo by Greg Giersch)

The sun was still up and hot as everyone got into the act of making business contacts. The evening temperature cooled quickly, but attendees were still networking as the event closed at 9:00 p.m.

The Portland Beavers were playing a couple of blocks away, although not many people noticed. The rooftop music kept everyone focused on meeting and greeting, with lots of business cards changing hands over introductions.

Besides Social Media Club PDX, the other participating groups were:

A big thank you is deserved for all those putting in time and energy on the event.