Going Gaga: Marketing Maven Jackie Huba Comes To PDX on July 16th


jackieSMC PDX & AMA PDX is proud to present a great evening of networking and learning on July 16th, at the Ecotrust Building on the National Capital Center Outdoor Terrace, in the Pearl District


Special thanks to our sponsor Digital Collective for helping make this event possible!

Networking commences at 6PM (with Hot Lips pizza to snack on, and a cash bar), and the program will start at 6:30

Our special guest will be marketing expert Jackie Huba, who will unpack the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her newest book, “Monster Loyalty: How Lady Gaga Turn Followers into Fanatics”.

Monster-Loyalty-3D-cover-115x130(The book is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!)

The 7 strategies include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build  “monster loyalty” in your own customer base

The cost for the event is $30 – just click the “member” box on the registration page.

Join us on July 16th at 6PM for a great evening with Jackie Huba – REGISTER NOW – USE “MEMBER” RATE