Monthly Archives: March 2011

New Social Media Club PDX Board

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Social Media Club PDX is proud to announce changes for the chapter board, namely, the addition of new board members.

Please welcome the following talented social media professionals to the board:

Mary Nichols @KarmicMarketing

Specialities:

Integrated Marketing Communications, Social Media and Online Strategist, Digital Marketing Strategist, Social Media, Community Marketing, Social Media Marketing, Strategic Marketing, Relationship Management (internal & external including agency), Public Speaking, Social Media Training, Teaching

Bethany Waggoner @lilgirlbigvoice

Specialties:

Social Media Planning and Execution, Content Management and Planning, Online and Print Editorial Development, Blogging, Interviewing, Branding, Sustainable Business Practices, Public and Media Relations, Event Planning and Marketing.

Shannon Pratuch @SceneMarketing

Specialties:

Marketing, Public Relations and Project Management, Customized Social Media Maintenance and Management, eBlast Marketing and Results-Oriented Database Building, Tracking and Reporting You Can Use, Blogging and Web Reputation Monitoring, Visual Media Development and Participation, Real Community Interaction via Today’s New Media

Sean Wiese @dswiese

Specialties:

Business Operations, System Management, Vendor Relations, End-User Support, Process Analysis, Specification Development, Customer Service, On-Call Support, System Maintenance

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In other changes, the board appointed Jeffrey J Kingman as chapter president, replacing long-time president Carrie Bugbee. Carrie, and Kerry Finsand, now serve as board emeritus.

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#SMCPDX March 21 “Return On Attention” with Rick Bakas (limited to 50)

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Spring 2011 is here, Portland and what better way to kick off Social Media Club PDX in 2011 than by bringing in the very first winery Social Media Director, Rick Bakas (@RickBakas) from the San Francisco Bay Area.

Join us at Hall of Records, March 21st, as Rick presents “Return On Attention”. Rick’s topic focuses on these questions:

What IS the ROI of anything, especially new media? What’s the ROI of a 2 over 2 direct mail piece? What’s the ROI of in-store POS? How about a magazine ad—what’s the return on running an ad?

The ROI question has got to be the number one question asked. “If I’m going to adopt new media, what is the return on investment?”

We’ve got a fun-filled night planned, including Cuts From The Crates (stay afterwards and spin any vinyl record in the bins at Hall of Records), schwag, half-price sandwiches and happy hour prices. This event is free, with a cap of 50 attendees. Register Here!

5 PM – Come early for networking!

6 PM – Rick Bakas “Return On Attention”

7 PM – Cuts From The Crates – spin tracks from any vinyl in the bins in the DJ booth

11 PM – Venue closes for the day

Author, Certified Sommelier and Brand Strategist, Rick Bakas is globally recognized as a thought leader in the world of wine and social media.  As the first Director of Social Media in the wine industry, he influenced new ideas and new concepts that connect wineries to new consumers through tweetup tours and global online wine tastings.  Rick specializes in translating personal and corporate brands to new media.  He is an adviser at Bakas Media, a new media branding agency in San Francisco.

We’re extremely excited that Rick is able to join us before heading overseas on a speaking tour. This event is limited to the first 50 who register, due to venue space limitations.

Hall of Records is a boutique vinyl shop, cafe & bar specializing in soul, funk, jazz, latin, hip hop, deep funk and rare groove records. It is a social environment to listen, share and discover new music, with listening stations, open turntables and beer & wine.

Katie and Justin, proprietors of Hall of Records, have actively used social media to build a unique business, establishing the business years prior to a physical storefront. We’ve asked them to share a few minutes with us, describing their successful strategy.

Register Here at EventBrite!

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