Building a Thriving Online Community Through Storytelling

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built_logo_altHello, We’re Back!

Hi all – it’s great to see you again; we know it’s been a long time since you’ve heard from us, but rest assured, SMC PDX is still alive and well!

To that end, we wanted to re-engage with you on a topic that is always near and dear to our fellow social media practitioners/enthusiasts – building strong communities that can grow and sustain a brand and/or business.

We’ve joined forces with one of the new kids in town, the entrepreneurial magazine Built Oregon, to sponsor a panel discussion on the evening of May 12th, entitled, “Building A Community Around Storytelling – An Evening With Built Oregon”.

The event will take place at CENTRL office in the Portland Pearl District, on NW 13th and Everett, from 6-8PM.

You can register here: https://www.eventbrite.com/e/building-a-community-around-storytelling-an-evening-with-built-oregon-tickets-16588281998

It features a stellar panel of 4 social media mavens, brand builders and digital storytellers:

Rick Turoczy, Built Oregon co-founder, General Manager of the Portland Incubator Experiment, founder of the popular local blog Silicon Florist, co-founder of Oregon Storyboard, and cultivator of a 14,300 follower community on Twitter

Terry “Starbucker” St. Marie, Built Oregon co-founder, past President of SMC PDX, Angel Investor, Business consultant, founder of the leadership blogTerryStarbucker.com (one of the Top 30 leadership blogs in the US),and cultivator of a 23,800 follower community on Twitter.

Mitch Daugherty, Built Oregon  co-founder, partner/founder of Morange Design, past chairman of the Oregon Entrepreneurs Network.

 

Nathan Lattanzi, Social Media Specialist at Anvil Media, Inc., social media coordinator at Built Oregon.

 

Our moderator is:

photoKrystal South, Program Manager of Oregon Story Board, who brings her design and technical background to digital storytelling businesses, helping them develop strategies and tactics for growing their businesses in the state.

 
Built Oregon will serve as the case study for the evening’s conversation, tracing its story from an idea, to a successful Kickstarter campaign, to the launch of the magazine, and then to the brand and community building it is doing to grow and sustain itself.

There will be many takeaways for you and your own community building activities, owing to the deep knowledge of the panelists, both from the Built Oregon experience, and their own personal brand building.

So join us on May 12th – Tickets are $24 and include snacks and refreshments, AND a one-year membership to Built Oregon.

It will be great to see you again, and soon, we’ll be back to talk about another SMC PDX sponsored event. Thanks, as always, for your support!

Here’s the registration link:  https://www.eventbrite.com/e/building-a-community-around-storytelling-an-evening-with-built-oregon-tickets-16588281998

All the best,

The SMC PDX Board

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The Next FREE #PDXchat is on September 3: Building Your Personal Brand via Social Media

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kent-lewis-anvil-media-presidentOur next FREE #PDXchat features Kent Lewis, Anvil Media president.

In his presenation, Kent will talk about his 11 steps to build your personal brand via social media.

It will feature both high level strategic concepts and tactical steps that can be implemented immediately, including:

  • How to use Facebook, LinkedIn, Twitter, Google+ and more to give you a top notch online presence
  • Strategies to boost your visibility and credibility through the social media profile creation and optimization
  • Content and networking strategies

Attendees should be able to take immediate, actionable steps in regards to profile optimization, content and online networking strategies.

Sign up HERE

The Details:

Location:

Trader Vic’s Portland,  203 NW Glisan, Portland

Program:

Networking: 5:30 to 6:00

Presentation and Q & A: 6:00 to 7:00

More Networking: 7:00 to 7:30 

There will be a cash bar, so come thirsty.

Get your seat now, because attendance is limited.

SIGN UP HERE

See you there!

About Anvil Media:

Founded in 2000, Anvil Media, Inc. is an integrated marketing agency specializing in search engine marketing, social media and analytics. Anvil’s experienced team is certified, published and speaks regularly at industry events. Anvil generates a measurable ROI for its clients by understanding and solving unique marketing and business challenges.

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How To Leverage Visual Media In A Social World

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040312_eye_lgIn anticipation of our next event on July 29th at Ecotrust, we asked our presenters Jessica and Jennie from our event partner Prichard Communications to offer their insights as to why you should attend this workshop:
Hi SMC PDX supporters!

When my colleague Jennie Day-Burget and I created our presentation “How Great Visual Media Can Be Created on a Shoestring Budget” for the July 29th event (get more info here) we really wanted to use the headline, “Visual Media for a Social World” instead.

You have to admit, it has a NICE ring to it.

So, social media friends, why didn’t we give our presentation this catchy title?

Because, really, what does that even mean!? It’s cute and all, but you’d be left wondering – what’s in it for me?

Well, that’s exactly how Jennie and I feel about social media.

These tools are at your fingertips – two or three clicks and you’ve got yourself a business page on any social media channel – yet, you have to ask yourself, “what’s in it for me?”

In this case, the “me” is your organization.

Any social media tool should support and enhance your communication strategy. It should not be a stand alone tactic, but part of an overall plan.

You won’t win because of social media but you won’t win without it, so join us on July 29th to learn what visual media tools like Instagram, Pinterest, and Vine have to offer when you can’t afford a video editor or an advertising agency.

We’ll teach you how they fit in your overall communications strategy, how to use them effectively on a shoestring budget, and we’ll look at organizations who are using these platforms wisely.

See you soon!

Jessica and Jennie

prichard_logo.jpg

Buy Tickets Here

The Details:

Prichard Communications & SMC PDX Presents
How To Create Great Visual Media Content On A Shoestring Budget
July 29th, 2014
Ecotrust Billy Frank Jr Conference Center
6:00 – 8:00 PM
Reception/Networking starts at 6PM
Presentation is from 6:30 – 7:30

Hot Lips Pizza will be served

Cash Bar with beer, wine and soda

Tickets are $15.    Buy Tickets Here

Presenters:

Jennie Day-Burget

Account director Jennie Day-Burget is a lover of surprises, wine and chevron (the pattern, not the oil company). Jennie has more than a decade of communications experience and was a pioneer in the use of social media as a communications tool among government small businesses. She is an experienced trainer and presenter. Jennie provides managerial oversight, strategic direction and creative digital solutions to a client team that supports clients including the Robert Wood Johnson Foundation, the City of Portland and the Communications Network. Jennie has worked in communications and public relations across many disciplines for more than a decade and cites the hashtag (#) as her favorite social media accessory.
 

Jessica Williams

 

Jessica, an Account Director at Prichard Communications leads work on social and digital media for grantees of the Robert Wood Johnson Foundation and for “Mac’s List,” a service of Prichard. Jessica has a B.S. in Communications from Wake Forest University and an M.S. in Strategic Communications from The University of Oregon. She has over 10 years experience working for a variety of brands and clients and was the 2012 recipient of the Marketing Awards of Excellence Rising Star Award. You can find Jessica on Instagram, Twitter, and Pinterest @JessicaJoEllen. An avid adventurer and poetry enthusiast, Jessica is often found practicing yoga, hiking in the Gorge, or throwing the ball for her dog, #ZoeyLou.

See you there!  Buy Tickets Here.

Prichard Communications
Prichard provides public relations services to top-tier nonprofits and foundations focused on health and human services across the United States. Our clients include the Robert Wood Johnson Foundation, Playworks, Reclaiming Futures and Cure Violence. 
 
Social Media Club of Portland

The Social Media Club of Portland is a collection of local Oregonians that work, play and live in the evolving social media landscape. We seek to bring together those that share our passion and excitement for all things social media, with the goal of communicating, sharing and learning from our collective experiences. Started in 2009, a primary purpose is to provide networking opportunities that inform and engage people of all backgrounds and skillsets, helping to grow socially proficient professionals and leaders.

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SMC PDX & Prichard Communications Partner To Show How Great Visual Media Can Be Created On A Shoestring Budget

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pritchard smcpdxPrichard Communications & SMC PDX Presents:

How To Create Great Visual Media Content On A Shoestring Budget

July 29th, 2014

Ecotrust Billy Frank Jr Conference Center

6:00 – 8:00 PM

Reception/Networking starts at 6PM

Presentation is from 6:30 – 7:30

Hot Lips Pizza will be served

Cash Bar with beer, wine and soda

Tickets are $15.    Buy Tickets Here

Summary

Social media is changing and if you’re like most nonprofit professionals, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest and Vine.

 
Learn how to use these tools on a shoestring budget, whether you work in social change, nonprofits, foundations or for-profit. We will examine how leaders in the field are successful at using these visual media platforms to advance a mission, a vision, or a cause.
 

Key takeaways will include:

  • Three new things you can do immediately to enhance your organization’s visual media platforms
  • Practical help in setting up these channels for your organization in a strategic way
  • How to create content using visual media tools that supports your organizational goals

Buy Tickets Here

Presenters:

Jennie Day-Burget

Account director Jennie Day-Burget is a lover of surprises, wine and chevron (the pattern, not the oil company). Jennie has more than a decade of communications experience and was a pioneer in the use of social media as a communications tool among government small businesses. She is an experienced trainer and presenter. Jennie provides managerial oversight, strategic direction and creative digital solutions to a client team that supports clients including the Robert Wood Johnson Foundation, the City of Portland and the Communications Network. Jennie has worked in communications and public relations across many disciplines for more than a decade and cites the hashtag (#) as her favorite social media accessory.
 

Jessica Williams

 

Jessica, an Account Director at Prichard Communications leads work on social and digital media for grantees of the Robert Wood Johnson Foundation and for “Mac’s List,” a service of Prichard. Jessica has a B.S. in Communications from Wake Forest University and an M.S. in Strategic Communications from The University of Oregon. She has over 10 years experience working for a variety of brands and clients and was the 2012 recipient of the Marketing Awards of Excellence Rising Star Award. You can find Jessica on Instagram, Twitter, and Pinterest @JessicaJoEllen. An avid adventurer and poetry enthusiast, Jessica is often found practicing yoga, hiking in the Gorge, or throwing the ball for her dog, #ZoeyLou.

See you there!  Buy Tickets Here.

Prichard Communications
Prichard provides public relations services to top-tier nonprofits and foundations focused on health and human services across the United States. Our clients include the Robert Wood Johnson Foundation, Playworks, Reclaiming Futures and Cure Violence. 
 
Social Media Club of Portland

The Social Media Club of Portland is a collection of local Oregonians that work, play and live in the evolving social media landscape. We seek to bring together those that share our passion and excitement for all things social media, with the goal of communicating, sharing and learning from our collective experiences. Started in 2009, a primary purpose is to provide networking opportunities that inform and engage people of all backgrounds and skillsets, helping to grow socially proficient professionals and leaders.

 

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2014 SoMe Awards Finalists Announced – Awards to Be Handed Out On May 22nd

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Finalists(Written with the help of Heather English of TMMPDX.com – thanks Heather!)

The #SoMeAwards are quickly approaching on May 22nd (have you bought your tickets yet?).  We have had some amazing social media campaigns submitted- this industry is filled with some incredible talent! The SoMe judges have made their final selections, and we’re proudly announcing the 2014 SoMe Awards finalists.  For those that have submitted campaigns, check the list below to see if you are a lucky finalist. Thank you to everyone that submitted a campaign.

There are JUST precious few days left until the big night. Be sure to get your tickets to the premiere social media event in PDX! We also hope you join us for the SoMe Forum earlier in the day. Learn more about both events and purchase tickets via the SoMe Awards website.

And the FINALISTS Are…

Breaking Social

AGAIN Interactive
Office Depot
1D + OD #TOGETHER

CKSyme Media Group
Eastern Washington
It’s Gameday on Snapchat

Mambo Media
Sage
Looking at Social with Sage VividWall

Portland State University
Portland State University
Portland State of Mind + Instagram Contest

Dream Team

451 Marketing
The Yankee Candle Company
America’s Most “Liked” Candle

HJMT Public Relations Inc.
HJMT Public Relations Inc.
Grasslandia

Mambo Media
Sage  
#SageListens: RV Tour Across North America

Mambo Media
Clinicient
Building the #BizPT Brand: Customers Come First for Clinicient

Anvil Media
Martin Hospitality
Making Great Memories

Sasquatch Agency
Kona Brewing Company
Summer Bucket List

 Green Rising Marketing
C.E. John Company
From Bulldozing to Beloved

ET Phone Home

CKSyme Media Group
Eastern Washington
It’s Gameday on Snapchat

Portland State University  
Portland State University
Portland State of Mind + Instagram Contest

Portland State University
Portland State University  
Oregon is Our Classroom contest

Go Local

Mambo Media  
Burgerville
#BVPDX: Crowdsourcing for a Crowd Favorite

Portland State University  
Portland State University
Portland State of Mind + Instagram Contest

Mambo Media
PSU CEPE
The Business of Craft Brewing

Lake County Visitors Bureau
Lake County Visitors Bureau
Think Social Media, Think Lake County

House Party

Dictionary.com
Dictionary.com
Instagram Word of the Day

Colorado Technical
Colorado Technical University
Power of In

YOLO Colorhouse
YOLO Colorhouse   
The Handcrafter Color Collection Launch

Colorado Technical
Colorado Technical University
Meeting Moments

In The Trenches

Portland State University
Portland State University      
Portland State of Mind + Instagram Contest

Mighty Nurse  
Mighty Nurse  
Get Mighty

Colorado Technical  
Colorado Technical University  
Student Service in Social

Vocus
Vocus
Team Vocus Social – In the Trenches

Just ‘Cause

Nebo
Eames Foundation
Eames House 250

Mambo Media
Clackamas Community     
CCC Scholarships: A Worthy Cause

Nebo
Nebo
The Rescue Pledge

Everywhere Agency    
Macy’s Heart of Haiti
Digital Outreach

Social Tool of the Year
Vocus Buying Signals™
Portland State University

The Unsung Hero

Mighty Nurse
Mighty Nurse
Get Mighty

Harman International  
Harman International
JBL GRAMMYs Program

Portland State University  
Portland State University    
Portland State of Mind + Instagram Contest

Portland State University  
Portland State University  
Oregon is Our Classroom contest

Best Social Media Agency 2014

451 Marketing, Boston MA
CKSyme Media Group, Bozman MT
Green Rising Marketing, Portland OR
HJMT Public Relations Inc., NY, NY
Mambo Media, Portland OR
Nebo, Atlanta GA

Best In-House Social Media Campaign

Colorado Technical University
Dictionary.com
Portland State University
YOLO Colorhouse

People’s Choice
Colorado Technical University
Splash Worldwide
Expand Your Brand Consulting
Anvil Media

 

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