Posted: November 19th, 2013 | Author: Terry "Starbucker" St. Marie | Filed under: SMC Events | No Comments »
One of the world’s leading experts on content marketing, Joe Pulizzi, joins us on December 6th to talk about his new book,“Epic Content Marketing”, and to explain how to draw prospects and customers in by creating information and content they actually want to engage with.
This exclusive event is co-sponsored by our friends at Content Strategy PDX and Babcock & Jenkins.
Joe will tackle these and many other important questions:
- What is the business case for content marketing?
- What is epic content marketing?
- How do you manage the content creation process?
- How do you use social media for content marketing?
- How do you measure the effectiveness of your content marketing?
Register at: https://lunchwithjoe.eventbrite.com
Here are the details:
Epic Content Marketing: Lunch With Joe Pulizzi
How to tell a different story, break through the clutter, and win more customers by marketing less
When: December 6th, 2013
Doors open 11:45, box sandwich or salad lunches served (from Elephant’s Deli)
Presentation starts 12:15
Q & A session afterwards, until 1:15
Where: Mercy Corps Aceh Community Room
45 SW Ankeny St
Portland, OR 97204
Cost for ticket: $45
Also included with admission ticket is an Elephant’s Deli salad or sandwich lunch (and you get to choose), AND a copy of Joe’s latest book, “Epic Content Marketing”
Don’t miss this epic event on December 6th at Mercy Corps – seating is limited so buy your ticket now!
Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013.
CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50.
He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing.
He’s also co-written two other books: “Get Content Get Customers” as well as “Managing Content Marketing.” Find him online at JoePulizzi.com or on Twitter @JoePulizzi.
About Content Strategy PDX
Content Strategy PDX (@CS_PDX) was established to facilitate the conversation about content strategy and related topics among content professionals in the Portland area. Content strategy is the strategic approach to identifying, planning, creating, publishing, distributing, promoting, measuring, optimizing and governing the content an organization uses to attract and engage its target audience(s). Those interested in content strategy are often in the fields of marketing, advertising, communications, web design/development, interaction/information design, copywriting, social media and search engine marketing, and others where content plays a critical role in an organization’s ability to engage its target audience(s). To learn more about content strategy, contribute to the discussion and meet other content professionals, find us at http://www.meetup.com/Content-Strategy-PDX.
About Social Media Club PDX
The Social Media Club of Portland (@socialmediapdx) is a collection of local Oregonians that work, play and live in the evolving social media landscape. We seek to bring together those that share our passion and excitement for all things social media, with the goal of communicating, sharing and learning from our collective experiences. Started in 2009, a primary purpose is to provide networking opportunities that inform and engage people of all backgrounds and skillsets, helping to grow socially proficient professionals and leaders. Please visit us at http://socialmediaclubpdx.com/ to learn about upcoming events and how you can get involved.
About Babcock & Jenkins
At Babcock & Jenkins, epic content is the cornerstone for successful B2B marketing, fueling conversations that create awareness, nurture relationships and close sales.
Posted: October 23rd, 2013 | Author: Terry "Starbucker" St. Marie | Filed under: SMC Events | 1 Comment »
Hi all! Our #PDXchat series has been a smashing success, with our last two events selling out. The lineup of stellar guests and topics continue with our next chat on tap for November 13, at the Mercy Corps Aceh Event Center downtown.
“Thinking outside the bank: Using digital to take on a trillion dollar industry”
Presented by SMC PDX and Simple
When: November 13, 2013
Where: Mercy Corps Event Center
45 SW Ankeny St, Portland, OR
Refreshments and light snacks served
90 seats available
Cost: FREE (Click HERE to sign up)
Join us for a fascinating case study of how Simple, a Portland-based startup, is taking on the trillion dollar banking industry in a very untraditional way – digitally, without ANY physical locations.
Presenting for Simple will be:
Rachel Giuliani, Community Manager (@Simplify)
Scott Edwards, Marketing Manager (@scottedwards)
Moderator: Terry St. Marie (@starbucker), President of SMC PDX
Questions We’ll Address:
- Background- What is Simple?
- What does a “digital institution” look and feel like, using the example of a bank?
- How can social media work as a digital disruptor?
- While it’s still all about relationships and expectations, is the customer still always right in this new digital world?
- How can this case study benefit YOU?
After the presentation, Terry will ask some follow-up questions, and then he’ll engage the audience for a wrap-up Q & A with Rachel & Scott.
Come for this free event and learn how to apply these innovative practices in your own business, agency or consultancy.
And yes, there will be time for some great networking too!
See you there on November 13th!
Posted: October 4th, 2013 | Author: Terry "Starbucker" St. Marie | Filed under: SMC Events | No Comments »
SMC PDX and KGW are pleased to present the next #PDXchat, at KGW studios in downtown Portland
“Crafting your Message in a Digital World”
The Date: Wednesday October 23rd
Studio doors open at 6pm. Program begins at 6:30
There are 90 available seats, and light refreshments will be served.
Like all of our #pdxchats, it’s FREE! (One ticket per registrant, please)
(Here’s a link to registration)
Better hurry though, because our last #pdxchat sold out quickly.
1501 SW Jefferson
Portland, OR 97201
Join us for an unique opportunity to speak face to face with newsroom managers and on-air personalities across the three most dominant traditional media platforms: TV, print, and radio.
Our great friend, news anchor and emcee of the SoMe Awards,Stephanie Stricklen from KGW TV is the evening’s panel moderator (@StephStricklen)
Our panel will feature:
Frank Mungeam (@Frankwords) , KGW Director of Digital Media.
Rebecca Marshall (@KXLnews), KXL 101FM News Director and AM drive news anchor
Alexandra Manzano (@alimanzano) Social Media Editor at the Oregonian.
Here are the takeaways that will come from the discussion:
- How do you get your message, story pitch, or idea in front of a news organization?
- What are the news cycles for the various mediums? They’re vastly different in the age of social media.
- When is it best to pitch an idea? Through what channel: social, email, phone?
- What should a pitch look like? What are the biggest mistakes to avoid?
This panel will outline best business practices that anyone can use, plus, we will reserve time for your questions.
Bring business cards, your smartphone, or tablet and make media connections to add to your rolodex; digital or otherwise.
Sign up HERE, and do it as soon as you can – seats will fill up quickly!
See you there!
Posted: August 29th, 2013 | Author: Terry "Starbucker" St. Marie | Filed under: SMC Events | No Comments »
Social Media Club of Portland is proud to announce a new installment in the #PDXchat series, hosted and sponsored by Edelman Portland.
#PDXchat is FREE to attend and it fills up quickly, so RSVP here as soon as possible to secure your spot for the Sept. 12 event at 06:00 p.m.
The following topics will be covered:
-Recent trends that shape how your customers find and interact with your brand.
-What strategies and processes can help you produce the right content, at the right time and in the right place.
-Examples, examples and more examples.
Speakers from Edelman Portland’s Digital team:
Who: Social Media Club of Portland, Edelman Portland’s Digital team and you!
What: A free-to-attend presentation on real-time social media, followed by a brief Q&A session and networking. Light hors’ d’oeuvres and beverages will be served.
When: Sept. 12, doors open at 6:00 p.m. Program will end at 8:00 p.m.
Where: 520 SW Yamhill, 8th floor, Portland, Oregon 97204
How: RSVP here
Remember, spots fill up fast for this free event, so RSVP here as soon as possible to guarantee your seat at the Sept. 12 event.
See you there!
Posted: June 18th, 2013 | Author: Terry "Starbucker" St. Marie | Filed under: Announcement, SMC Events | No Comments »
SMC PDX & AMA PDX is proud to present a great evening of networking and learning on July 16th, at the Ecotrust Building on the National Capital Center Outdoor Terrace, in the Pearl District
Special thanks to our sponsor Digital Collective for helping make this event possible!
Networking commences at 6PM (with Hot Lips pizza to snack on, and a cash bar), and the program will start at 6:30
Our special guest will be marketing expert Jackie Huba, who will unpack the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her newest book, “Monster Loyalty: How Lady Gaga Turn Followers into Fanatics”.
(The book is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!)
The 7 strategies include:
- Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
- Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
- Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.
- How Stefani Joanne Angelina Germanotta became the Queen of Pop
- Gaga’s philosophy on how to build a long term customer strategy
- The 7 lessons of how Gaga engenders customer loyalty
- How to build “monster loyalty” in your own customer base
The cost for the event is $30 – just click the “member” box on the registration page.
Join us on July 16th at 6PM for a great evening with Jackie Huba – REGISTER NOW – USE “MEMBER” RATE